Can Bing Catch Google? Microsoft Spends Millions on ESPN, Jay-Z Partnerships

Can Bing Catch Google? Microsoft Spends Millions on ESPN, Jay-Z Partnerships
Microsoft is reportedly spending about $ 100 million (a low estimate, an industry source tells me) marketing Bing, the only formidable competitor to Google left in the search-engine game. Loads of that cash is heading toward the myriad "search overload" commercials you've likely seen. The company also invested tons in a generous cashback rewards program. It launched innovative advertising ...
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