Innovation -- the New Two-way Play

Innovation -- the New Two-way Play
It takes a lower price or a better mousetrap to win over potential customers. This is especially true in the developed world, but to gain a foothold in rapidly growing economies, successful multinationals increasingly will have to unleash new products and services while paying strict attention to costs. "We need better products, faster, at a lower cost," says Joe Manget, global leader of The ...
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First Financial

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