Microsoft Takes a Swing at the iPad, Misses by a Mile

Microsoft Takes a Swing at the iPad, Misses by a Mile
Microsoft's marketing strategy for selling Windows 7 tablets to iPad-leaning enterprises proves, once again, Redmond doesn't get it.
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Marketing Goes 'Minority Report'
Editor’s Note: This is the first in a two-part series. Neuromarketing is a relatively new field that studies how a consumer’s brain reacts...
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